About HLPartnership
Dedicated to empowering advisers with the tools, support, and expertise they need to succeed. With a strong focus on technology, compliance, and business growth, we provide a framework that enables advisers to deliver exceptional service.
A Network Built for Adviser Success
HLPartnership is one of the UK's leading mortgage and protection networks, supporting nearly 1,000 advisers across the UK. We provide the technology, compliance framework, business development support, and access to lenders and providers that advisers need to operate successfully and deliver the best possible outcomes for their clients.
Our advisers specialise in mortgages, protection, general insurance (GI), and later life lending, helping people make informed financial decisions at every stage of life. We understand that running a mortgage & protection advice business in a regulated environment comes with challenges. That's why we focus on driving technological innovation, compliance, training, and growth, to ensure that our member firms have the tools and guidance to thrive in a changing market.
Whether it's enhancing efficiency through cutting-edge technology, providing compliance oversight, supporting firms with training and development, or ensuring access to a broad panel of lenders and providers, our role is to create an environment where advisers can grow with confidence while maintaining high professional and regulatory standards.
Our Commitment to Good Consumer Outcomes
At HLPartnership, we believe that mortgage & protection advice should always prioritise the best interests of the client.
Compliance is built into our network, ensuring advisers have access to the guidance, oversight, and training needed to provide transparent, fair, and suitable recommendations.
We provide access to a wide panel of lenders and providers, allowing advisers to tailor their solutions to each client's individual needs.
Our investment in technology and process improvements enables advisers to deliver a smooth, efficient customer journey, ensuring clarity and trust at every stage.
By embedding good consumer outcomes into every aspect of our support, we help firms uphold the highest standards of advice while meeting FCA expectations.
How We Support Our Advisers
Every firm has different needs, so we take a flexible approach to support. HLPartnership provides:
Technology & Systems
A bespoke technology platform designed to improve efficiency and reduce administrative burdens, giving advisers more time to focus on their clients.
Regulatory & Compliance Support
A dedicated compliance structure, including Compliance Review Officers, Regional Compliance Managers, and a Financial Promotions Team , helping firms meet FCA requirements while maintaining good consumer outcomes.
Training & Development
Ongoing CPD-accredited training, workshops, and development programmes, ensuring advisers stay informed and compliant while building their expertise.
Marketing & Business Growth
Support with client communication, compliance-approved marketing materials, and business development strategies to help firms grow in a sustainable way.
Comprehensive Product Access
Advisers benefit from a wide panel of lenders, protection providers, and general insurance providers , ensuring they can offer competitive, tailored solutions that meet the needs of their clients.
A Professional Community
A network where advisers can connect, share insights, and learn from each other through regular events, including our National Conference and regional workshops.
By combining technology, compliance, training, business development, and access to market-leading products , we create an environment where firms can operate securely while planning for future growth.
Lender & Provider Access
HLPartnership advisers have access to a carefully selected panel of high street lenders, specialist mortgage providers, protection insurers, and general insurance companies , ensuring they can provide competitive solutions tailored to their clients' needs.
Our relationships with key lenders and providers mean that advisers benefit from:
A broad range of mortgage solutions
from mainstream products to specialist lending, catering to a variety of client circumstances
Exclusive products and rates
giving advisers a competitive edge in the market.
Comprehensive protection and GI solutions
ensuring clients receive a full-service approach to financial security.
Strong relationships with providers
offering advisers ongoing support, insights, and regular product training.
Investing in the Future - Backed by BetterHome Group
HLPartnership is part of BetterHome Group, South Africa's largest mortgage distributor, with a 30% market share in its home market.
This strategic backing enables us to:
Keep technology at the forefront
BetterHome Group's backing gives us access to a global team of technology developers, allowing us to continuously enhance our bespoke systems and digital tools. This ensures that advisers benefit from the latest innovations to streamline processes, improve client interactions, and drive efficiency.
Invest in the success of our firms
The partnership enables us to reinvest in our network, ensuring that firms have access to the resources they need to grow sustainably. Whether it's technology upgrades, compliance enhancements, or business development initiatives, our goal is to provide advisers with long-term support.
Strengthen network capability
By being part of an international mortgage powerhouse, we can future-proof our network, adapting to changes in regulation, consumer behaviour, and market trends. Our connection to BetterHome Group ensures that our advisers can operate with confidence, knowing that they are part of a forward-thinking and well-supported network
With BetterHome Group's backing, HLPartnership can continue to invest in industry-leading technology, expert compliance support, and business growth opportunities, ensuring that our firms are positioned for long-term success.
A Network for Advisers at Every Stage
Our support is designed to meet the many varied needs of firms at different points in their journey:
New Firms & Start-ups
Helping new businesses set up as Appointed Representatives(ARs) with full regulatory, technology, and business support.
Established ARs Looking to Switch Networks
Providing a smooth transition process for firms seeking better technology, compliance, and business support.
Directly Authorised (DA) Firms Considering Becoming an AR
Offering a structured pathway for firms looking to reduce regulatory burdens and focus more on business development.
Advisers Seeking New Roles
Connecting advisers with opportunities in established firms within our network.
A Long-Term Commitment to Advisers & Clients
HLPartnership is built on the principle that mortgage and protection firms need more than just a network - they need a partner that supports their development, helps them navigate regulation, and invests in their future.
By focusing on technology, compliance, training, business growth, and access to a comprehensive product panel , we provide a structure that allows firms to operate with confidence while continuing to evolve in a changing market.
At the heart of everything we do is a commitment to good consumer outcomes - ensuring that advice is always in the best interest of the client, services are delivered transparently, and firms are supported in maintaining high standards of professionalism and integrity.
If you would like to learn more about how HLPartnership supports mortgage and protection firms, please get in touch.
Join Us
Whether you're a seasoned adviser looking for a fresh approach or just starting out, HLPartnership is here to support your journey.
Get in touch today to learn how we can help your business grow with confidence. Together, we'll ensure you can focus on what you do best — providing outstanding service to your clients.
